5 Linkbuilding mistakes to avoid

Introduction: Why is it important to avoid linkbuilding mistakes?

For effective SEO promotion, it is important to avoid linkbuilding mistakes. Otherwise, you may face problems with traffic loss, decreased trust in search engines, decreased indexing, and sanctions. Thus, the result of poor linkbuilding is a bad reputation and a decrease in ranking.

Mistake 1: Using artificial links

Artificial backlinks are not natural links, but those created using various methods to deceive search engines. Such manipulations include:

• purchased links;
• links placed using automated systems;
• exchange.

Any links that do not comply with the rules of natural linkbuilding are artificial.

How does this affect SEO

Using artificial links negatively affects SEO efficiency. The site’s position in search results decreases, in some cases it can be completely excluded from search results, and the trust of users and systems is lost. Artificial links do not bring long-term results. Search engines detect them and delete them.

How to avoid mistakes

You can avoid such SEO mistakes if:

• create high-quality, useful and interesting content that will attract natural links from other resources;
• actively promote content;
• build up link mass from sites that are relevant to the topic of the promoted site.

Mistake 2: Focusing on quantity instead of quality

The approach of “quantity is more important than quality” is wrong in linkbuilding. Search engines pay more attention to the quality of links than to their quantity. Irrelevant links and spam lower the resource’s position in search results.

Why quantity is not always important

Low-quality sites with adult backlinks are links received from spam resources, irrelevant sites. They lower the position in search results. This is due to the fact that search engines analyse the quality of links.

How to focus on the quality of links

Quality links increase the authority of the resource, so it is important to focus on building up this particular link profile. A quality link should be relevant, taken from an authoritative site, with a good reputation, be of the “Dofollow” type, which will allow the search engine to follow it and give weight to the resource, and have a natural anchor text.

Mistake 3: Ignoring natural links

Ignoring natural links is one of the most common mistakes in linkbuilding. It is these links that have a positive effect on the ranking of search engines. Content that contains natural links is perceived as useful and authoritative. Their absence leads to a decrease in the site’s position in search results and trust in it.

Risks of natural links

Despite the fact that natural links are useful for SEO promotion, they also carry certain risks. The main ones include:

• constant fluctuations in the popularity of donor sites;
• possible changes in search engine algorithms;
• the quality of natural links.

There may also be problems with the quality of links. They may be unnatural, not relevant to the topic. It is bad if the site has a large number of markets from one donor, the links have incorrect anchors,

How to create content that attracts natural links

Natural quality links can only be attracted by posting unique, useful, valuable content. It should attract the target audience and remain relevant to other resources. Detailed guides, research and expert recommendations, videos, infographics, popular articles and guest posts can be used as interesting content.

Error 4: Incorrect use of anchor texts

If you incorrectly use Anchor text in the process of linkbuilding, this will negatively affect the ranking of the resource. This error should be avoided to prevent keyword spamming, unnatural link appearance, and mistrust from search engines.

How incorrect use of anchors can lead to sanctions

There is a high probability that linkbuilding with incorrect use of anchors will lead to sanctions from search engines. Using unnatural anchors, frequent use of the same anchor, cross-linking to low-quality resources – all this is perceived by search engines as manipulation of search results. As a result, a decrease in positions in search results.

How to choose anchor texts correctly

You need to learn how to create anchor texts correctly. You need to use texts that are relevant to the topic of the target page and indicate what information is on it. It is important to use different types of anchor texts, optimise texts for relevant keywords, track results and adjust anchors.

Mistake 5: Not taking into account low-authority backlinks

Adult linkbuilding will not be of high quality if you use links with low authority. They will not only be useless, but will also reduce the reputation of the resource, its position in the search results.

How low authority send an action to the site

Links with low authority reduce the visibility of the resource in search engines, which entails a decrease in traffic. Low site authority is low domain authority. And since search engines take this factor into account when ranking, such sites have a lower position.

How to avoid low-authority links

When choosing quality backlinks with high authority, you need to evaluate their profile using special tools. If the content is high-quality and useful, it will be linked to more often. It is important to use natural links and use various linkbuilding methods.

How to check your link profile and adjust your linkbuilding strategy

Analysis and adjustment of the linkbuilding strategy require constant checking of the link profile. For this, analytical tools such as Google Search Console and services such as Ahrefs are used. They help to find low-quality links, identify weak points of the strategy and adjust it.

Conclusion

Booty Boost professionals will carry out the linkbuilding process and will not make mistakes. The resulting link profile will be natural and high-quality, which will positively affect the site’s ranking in search engines.