How to evaluate the effectiveness of linkbuilding: metrics and tools

Introduction: Why is it important to evaluate the effectiveness of linkbuilding?

Linkbuilding evaluation is very important for SEO optimisation. It allows you to determine which backclicks attract more traffic, which methods are more effective, whether the authority of the resource increases and what improvements the strategy requires. You can’t just accumulate link mass; you need to understand whether it is useful for promotion.

Key metrics for evaluating linkbuilding

There are several main criteria that are taken into account when assessing the effectiveness of linkbuilding. It is necessary to track the resource positions, the number and quality of backlinks, domain authority, referrer traffic, and indexed pages.

Search engine ratings

Search engine ratings assessment allows you to determine how effective adult linkbuilding is and what position the resource occupies in the search results for key queries. Higher positions mean a higher rating, more traffic and more potential users.

Backlink quality

One of the key indicators of effective SEO is the quality of backclicks. High-quality and relevant adult backlinks increase the authority of the project and improve ranking. When assessing links, you should take into account the reliability and authority of the donor, how relevant the content is located on it, the type of link and the anchor text.

Domain authority

Assessing the domain authority allows you to determine the potential of the site, the likelihood that it will be able to take high positions in the search results. The domain authority has a high numerical indicator of authority, which means it is trusted by search engines and visitors.

Referrer traffic

When assessing the referrer traffic, they check how many transitions to the site were made from donor resources, and not from the browser. A large number of transitions indicates the popularity and attractiveness of the site for the target audience, as well as the interest of donor platforms in the content of the promoted resource.

Number and quality of indexed pages

Evaluation of page indexing allows Bootyboost masters to determine the visibility of the resource. The number of indexed pages shows how many of them are available for searching by key queries. Their quality determines how interesting the information is to potential users and meets the requirements of search engines.

Ideally, all pages of the site should be indexed. Low indexing negatively affects the resource rating.

Tools for monitoring and analysing linkbuilding

There are a large number of free and paid tools for analysing the effectiveness of linkbuilding. Let’s consider the most popular SEO tools that will help:

• Analyse the link profile of donor platforms and the acceptor.
• Track new links and identify lost ones.
• Evaluate the authority, relevance and quality of donors.

Google Search Console

A tool used to track clickbacks. It is also used to analyse search traffic and identify technical failures.

Ahrefs

One of the main tools of the masters is used to study backlinks. With its help, you can evaluate the link profile, find suitable donor resources, and determine their quality and relevance.

SEMrush

A multifunctional system for promotion, which includes unique linkbuilding tools. With their help, you can analyse the positions of your site and competitors’ platforms, select keywords and evaluate the link profile.

Moz Link Browser

A tool for quick and easy analysis of the link mass. With its help, you can evaluate authority and identify spam links.

Majestic

A multifunctional tool for evaluating the link profile. It is used when analysing anchors to check the quality of the domain and site pages.

How to use metrics to adjust your linkbuilding strategy

Booty Boost experts use metrics when evaluating the selected linkbuilding strategy. The results obtained allow you to make the right adjustments, increase the effectiveness of the tactics and achieve better results. The main metrics include:

• quantity and quality of links;
• donors;
• targeted traffic;
• conversion rates;
• relevance;
• engagement.

Based on the results of the analysis of this data, the strategy is optimised with the elimination of weak points.

How to evaluate the success of linkbuilding using changes in position

The success of SEO using linkbuilding can be determined by evaluating changes in the resource’s position in search engine results. If the Linkbuilding metrics are positive and the rating has increased, the strategy was chosen correctly. To determine the effectiveness of linkbuilding, you need to track the dynamics of position changes when requesting specific keywords.

Adjusting the strategy based on traffic analysis

Having competently analysed SEO traffic, you can adjust the linkbuilding strategy. The analysis will determine the effectiveness of the backlink acquisition strategy that is used. Based on the results obtained, a decision is made to use new methods that will increase conversion, traffic and engagement. Traffic analysis allows you to determine which backclicks attract more targeted traffic and identify problems. After that, optimise the linkbuilding strategy:

• Strengthen effective channels.
• Optimise ineffective ones.
• Find new ones.

How to track the impact of linkbuilding on long-term results

To track the long-term result of the backclick strategy, you need to constantly analyse the following indicators:

• growth of the link mass and quality of backlinks;
• referral traffic;
• change in positions in search results for keywords;
• growth of branded and organic traffic.

Constant analysis allows you to evaluate trends in position changes when using backlinks.

Comparing performance after a few months

To compare SEO results after several months, you need to analyse the change in positions, the quality of the link profile, and changes in the amount of traffic. The following metrics are used for this: quantity and quality of backlinks, traffic from search engines, resource visibility and its position in the search results.

Determining the increase in results and adjusting your strategy

To improve the external optimisation indicators, the strategy needs to be adjusted. It is important to find and remove or restore broken links, remove faulty redirects, and fix lost links. The site should be filled with interesting and useful content that users will want to share. Attention should be paid to the relevance of the information. New high-quality links will help to increase the effectiveness of linkbuilding.

Conclusion

Assessing the effectiveness of linkbuilding is important for high-quality website promotion. Using special tools, you can quickly find errors and adjust the strategy for accumulating link mass.