How to avoid Google sanctions when linkbuilding

Introduction: Why is it important to avoid Google sanctions when linkbuilding?

Search engine penalties lead to a decrease in the position and visibility of the resource and reduce the influx of organic traffic. You should avoid sanctions regarding the link profile, since the site will be ranked worse, will lose competitiveness and can be completely excluded from the index.

What Google sanctions can be applied to a site through linkbuilding?

Google algorithms actively identify manipulative and unnatural links and impose sanctions for this. These can be automatic filters that reduce the visibility of the resource in search results. Manual actions can also be applied to the site, lowering the ranking and banning.

Search penalties for link manipulation

Google imposes penalties for low-quality links, artificial backlinks, keyword spamming, low-quality content, buying and selling links, and using hidden links. Specific penalties depend on the nature of the violation and its severity.

Lowering a site’s position in search results

Lowering positions in search results is one of Google’s penalties for manipulative linkbuilding, using prohibited methods, and violating system rules. This reduces the visibility of the resource and, as a result, significantly reduces the influx of targeted organic traffic.

Refusal during indexing or lowering the domain authority

In the case of more serious violations, a website may be removed from the search engine index. That is, it will no longer be displayed in search results at all. The refusal can be for individual pages or for the entire site. Also, a decrease in domain authority is applied as a sanction, which will prevent it from reaching the top positions in search results.

The main methods that lead to Google sanctions

Google actively fights against manipulative promotion methods. The main linkbuilding methods for which the system imposes sanctions are: artificial links, mass and spam links, and the use of hidden links.

Use of artificial links

Use of unnatural backclicks is a search manipulation that is used to unfairly increase the platform’s rating. Such violations include:

• buying backlinks;
• exchanging links without regard to relevance;
• creating a large link mass by generating them using programs;
• posting links on forums and in comments that are irrelevant to the topic;
• using hidden links.

Automatic sanctions are applied if low-quality content is detected by algorithms. Manual sanctions are imposed after checking the site for artificial linkbuilding.

Spammy links and mass links

The search engine pays special attention to links that look unnatural. These are links that are created artificially and not obtained as a result of a transition from a donor resource. The system also considers mass links, that is, receiving a large number of transitions in a short time, to be manipulation.

For this, manual and automatic Google penalties are applied.

Using hidden links

Sanctions are applied to sites that use hidden links. Such links are taken into account by search engines, but they are not seen by resource visitors. Hidden links are considered one of the ways to manipulate search engines in order to increase the rating.

How to avoid sanctions

White linkbuilding is an opportunity to avoid Google sanctions. It is important to use only natural links, create high-quality content, and not use prohibited, manipulative methods, spam, and hidden links.

Evaluation of the quality of backlinks

The quality of backclicks is more important than their quantity. You need to use adult backlinks from authoritative, relevant, and reliable resources, reject and delete transitions from questionable platforms. Low-quality links can cause harm and lead to sanctions.

Natural and relevant links

Natural backlinks can be obtained from various sources – web resources, blogs, forums, directories and social networks. The main thing is their authority and the relevance of the topic. Only in this case will backclicks have value.

Creating useful content to attract natural links

Quality content attracts natural links, which are necessary for effective adult linkbuilding. Useful content from Booty Boost is relevant, interesting, and expert information that attracts the attention of other resources and the target audience.

Interaction with authoritative and reliable sites

Quality clickbacks increase the authority, visibility of the acceptor site, as well as the level of trust in it. By interacting with authoritative and reliable donors, you can get part of their authority.

How to check if your site is under sanctions?

You can check whether penalty enforcement by Google have been applied using special tools or by analyzing changes in positions, traffic, and the number of indexed pages.

Use Google Search Console to check for manual sanctions

If sanctions have been applied manually, a notification is sent to Google Search Console. To check for it, you need to:

1. Go to the section on security issues and sanctions adopted manually.
2. Find the notification.
3. Check indexing, pay attention to the decrease in the number of indexed pages.
4. Get traffic data and compare it with earlier data.

Analyse changes in positions and traffic using analytics tools

Changes in positions and a decrease in traffic indicate the presence of sanctions. If automated sanctions filters were applied, no notification would be sent to Google Search Console. You can track changes in resource traffic using Google Analytics 4.

Fixing sanctions: steps to restore positions

To restore positions, you need to conduct an audit, eliminate violations and optimise the site. After that, you can submit a request to review the sanctions.

Removing bad backlinks request

Before sending a request to remove low-quality links, you need to look at the profile and determine which of the links are undesirable. You can reject further receipt of such links by requesting the resource owners or using the Google Disavow Tool.

Submitting a reconsideration request to Google

When all violations have been eliminated, you can send a request for a re-check and removal of sanctions. The request is made in Google Search Console, in the section of manual measures. You will need to provide documents confirming that all problems have been resolved.

Conclusion

Even after the sanctions are lifted, the positions may remain low for some time, which requires constant optimisation of the resource. Therefore, it is important to follow Google’s recommendations to avoid the application of penalties.